Domestic Abuse
Awareness Campaign

This was a proposal I put together for an awareness campaign on domestic abuse. The brief included creating messaging, identity and application.

The ribbon emblem is adopted by many charities. The 2 ribbons represent talking to someone, sharing stories and having someone who cares. By placing 2 side by side, it creates a heart, a symbol for caring and love. Purple is a long established colour used by various domestic abuse agencies. I created the heart with a hand drawn feel to represent fragility and imperfection. The font used is Bebas Neue, a bold, no fuss shoulder to shoulder design which suits the stability needed from such a campaign.

The imagery for the purposes of this project are all free stock images, tied together in style by being black and white and close ups of obscured faces depicting despair.